"Micro procedures move the Botox generation to a more permanent solution."
Generation X women who have grown up with celebrities such as Kylie Minogue, Meg Ryan and Nicole Kidman and are driving a rise in facelifts according to a leading cosmetic surgeon at Spire Healthcare’s flagship London hospital in Bushey.
Since 2009, Spire Consultant Plastic Surgeon and prominent BAAPS member Mr Jag Chana has seen a 225% rise in facelifts in the over 45s, and the facelift is now one of the top three cosmetic procedures at Spire Bushey.
According to Mr Chana, Gen X celebrities who pioneered the use of Botox are now turning to facelifts because of their long-lasting results and natural look and it's having an impact on women the same age. Based on enquiries into his own practice, Mr Chana predicts that there will be a 20% increase in over 45s for facelift procedures by 2013.
Mr Jag Chana says: “We see many women who have happily used Botox during their thirties and forties to reduce lines and who are now looking for more permanent solutions to keep them looking bright and fresh-faced. With the youthful looks of celebrities like Nicole Kidman and Meg Ryan, many fifty-something women are considering more permanent procedures around the jowls and eye line to help them appear as bright as their on-screen idols.”
Across the board, the cosmetic surgery business saw a 12% [i] growth in facelift procedures in 2010 which is expected to rise again in 2011.
Mr Chana continues:
“Surgical techniques have become significantly more refined in the last decade and the surgery is tailored to the individual while retaining a very natural result. This can really rejuvenate the face, removing that “tired” look and making the face appear brighter and alert.”
There are several types of a facelift, but these procedures have proved most popular amongst Gen X.
The Mini Facelift:
The most popular procedure for patients under 45. This facelift benefits a younger age group with mild loose skin in the cheek and jowls but with a normal neck. The scar is limited to just in front of the ear.
The Standard Facelift:
The most popular procedure for patients over 45. The scar is carefully hidden in the creases in front of the ear and runs in the groove behind the ear and back into the scalp. The whole face and neck is tightened to give a fresher and more youthful appearance.
The Volumetric Facelift:
This facelift is designed to restore tissue volume loss. This is often achieved by using fat transfer, where the patient’s own fat is re-injected into the face to produce a fuller and fresher appearance.
The Mid-Facelift:
This is suited for patients who develop descent combined with the loss of volume of the cheek area just below the lower eyelid. This procedure involves elevating the soft tissue of the cheek in this area. Fat transfer also restores volume.
[i]Stats from British Association of Aesthetic Plastic Surgeons (BAAPS).
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